Campaign POP new Fragrance from Stella McCartney

Introducing the New Fragrance of Stella McCartney

March 16, 2016 by Antonella Sala

 Campaign POP new Fragrance from Stella McCartney

POP. Bold. Authentic. Irreverent

POP is a spirit. It’s about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own.

It’s about freedom, and starting your life away from judgments or labels.” 

– Stella McCartney

POP is made for a new generation, who stands for individuality, authenticity and adventure.

It is the scent for women, who are coming into their own, true to themselves and are about to POP.


Stella’s philosophy is that a fragrance should enhance each woman’s unique, inner beauty. The scent of POP is bright, modern and irreverent. A unique fragrance that combines the vibrant floraly of tuberose with sandalwood. The result is an undeniably feminine scent that makes a statement without being overwhelming.


Campaign POP new Fragrance Stella McCartney


The Campaign is celebrating friendship and independence and POP captures the free spirit of the women who wear it. The faces of the campaig are Lourdes “Lola” Leon, the eldest daughter of Madonna, Grimes, Kenya Kinski-Jones, and Amandla Stenberg.


“It is about freedom, and starting your life away from judgments or labels. Together as one, these strong young women are a force to be reckoned with.”

– Stella McCartney


POP by Stella McCartney will be available in selected Stella stores and at on March 24th and in select retailers worldwide by July.

POST BY Antonella Sala
Founder and Creative Head of
3 years ago Spray It On
4 years ago A Chilly Day
4 years ago Spotted….In Paris